Examines The Impact of Product And Service Quality On Customer Satisfaction at PT. BMTP With Personal Branding
Background: Factors such as the bank's reputation, visualization of logo and visual identity, communication with consumers, and the unity between the brand's commitment and the customer's real-life encounter. Personal branding refers to the perception and reputation of the bank's...
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Main Authors: | Andi Nadirah M., Indrawan, Suparman Parintak, Anne Attas, Burhanuddin Harahap |
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Format: | Article |
Language: | Indonesian |
Published: |
Bogor Agricultural University
2024-09-01
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Series: | Jurnal Aplikasi Bisnis dan Manajemen |
Online Access: | https://journal.ipb.ac.id/index.php/jabm/article/view/56186 |
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