ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE
Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attit...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2017-01-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8151 |
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| _version_ | 1849324731010908160 |
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| author | S. Tsymbalyuk |
| author_facet | S. Tsymbalyuk |
| author_sort | S. Tsymbalyuk |
| collection | DOAJ |
| description | Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attitude of company management to employees has been established. Based on the research findings regression model of dependency of employer brand on factor characteristics has been developed. |
| format | Article |
| id | doaj-art-d5813909a43447d49edcebc1845bb86d |
| institution | Kabale University |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2017-01-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-d5813909a43447d49edcebc1845bb86d2025-08-20T03:48:36ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2017-01-011190414610.17721/1728-2667.2017/190-1/6ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCES. Tsymbalyuk0Vadym Hetman Kyiv National Economic University, Kyiv, UkraineConceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attitude of company management to employees has been established. Based on the research findings regression model of dependency of employer brand on factor characteristics has been developed.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8151imageemployer brandtarget audienceinternal target audience |
| spellingShingle | S. Tsymbalyuk ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка image employer brand target audience internal target audience |
| title | ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE |
| title_full | ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE |
| title_fullStr | ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE |
| title_full_unstemmed | ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE |
| title_short | ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE |
| title_sort | analysis of factors of positive employer brand formation among the internal target audience |
| topic | image employer brand target audience internal target audience |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8151 |
| work_keys_str_mv | AT stsymbalyuk analysisoffactorsofpositiveemployerbrandformationamongtheinternaltargetaudience |