ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE

Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attit...

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Bibliographic Details
Main Author: S. Tsymbalyuk
Format: Article
Language:deu
Published: Taras Shevchenko National University of Kyiv 2017-01-01
Series:Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка
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Online Access:http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8151
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