ANALYSIS OF FACTORS OF POSITIVE EMPLOYER BRAND FORMATION AMONG THE INTERNAL TARGET AUDIENCE
Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attit...
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| Main Author: | |
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| Format: | Article |
| Language: | deu |
| Published: |
Taras Shevchenko National University of Kyiv
2017-01-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| Subjects: | |
| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=8151 |
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| Summary: | Conceptual provisions that reveal the essence of the "employer brand" notion have been formulated. The connectivity between employer brand and the level of employees satisfaction of remuneration and work environment, availability of conditions for professional and career development, attitude of company management to employees has been established. Based on the research findings regression model of dependency of employer brand on factor characteristics has been developed. |
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| ISSN: | 1728-2667 2079-908X |