Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences
Abstract This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed...
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| Main Authors: | , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Nature Portfolio
2025-03-01
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| Series: | Scientific Reports |
| Subjects: | |
| Online Access: | https://doi.org/10.1038/s41598-025-94046-6 |
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