Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

Self-congruity and functional congruity drive positive word-of-mouth in food tourism through moderating effects of emotional experiences

Abstract This research aims to develop an expanded model integrating destination personality, tourists’ emotional experiences, and positive word of mouth within the frameworks of self-congruity and functional congruity. Using Partial Least Squares Structural Equation Modeling (PLS-SEM), we analyzed...

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Bibliographic Details
Main Authors: Danping Liu, Miaoxuan Wu, Tingting Zhu, Hedan Fang, Di Hu
Format: Article
Language:English
Published: Nature Portfolio 2025-03-01
Series:Scientific Reports
Subjects:
Self-congruity
Functional congruity
Tourists’ emotional experiences
Destination personality
Positive word of mouth
Online Access:https://doi.org/10.1038/s41598-025-94046-6
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https://doi.org/10.1038/s41598-025-94046-6

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