The Triad of Influence: How Price, Payment, and Trust Shape Online Purchase Behavior

Despite the growing popularity of online grocery shopping, consumers remain hesitant to purchase fresh produce online. All things that lead to practicality are straightforward to find in every business nowadays, even agricultural companies, as well as payment methods that have begun to switch to dig...

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Bibliographic Details
Main Authors: Adzirah Muzaffirah, Abdul Wahib Muhaimmin, Kliwon Hidayat, Heptari Elita Dewi, Rita Zulbetti, Muhammad Daffa Dezar
Format: Article
Language:English
Published: University of Brawijaya 2025-06-01
Series:Profit: Jurnal Administrasi Bisnis
Subjects:
Online Access:https://profit.ub.ac.id/index.php/profit/article/view/2826
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