Investigating the Role of Artificial Intelligence Enablers and Companies' Readiness in Adopting an Artificial Intelligence-integrated Customer Relationship Management System
ObjectiveEscalating competition and environmental uncertainty drive business owners towards adopting agile and intelligent communication functions with customers. Also, due to the vital importance of the customer in the success or failure of businesses, it is necessary to pay special attention to ag...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
University of Tehran
2024-03-01
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| Series: | مدیریت بازرگانی |
| Subjects: | |
| Online Access: | https://jibm.ut.ac.ir/article_97032_7a0b164010c3fb6b7a5217afc705a50d.pdf |
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