Strategi Marketing Communication Media Sosial Tiktok dalam Membangun Citra PT Home Center Indonesia Retail (Informa Lippo Plaza Jember)

Strategi Marketing Communication Media Sosial Tiktok dalam Membangun Citra PT Home Center Indonesia Retail (Informa Lippo Plaza Jember)

Penelitian ini mengkaji pemanfaatan media sosial TikTok dalam membangun dan mempertahankan citra PT Home Center Indonesia Retail (Informa Lippo Plaza Jember). Di era digital, media sosial berperan penting dalam strategi komunikasi pemasaran, khususnya dalam membentuk hubungan dengan audiens, meningk...

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Bibliographic Details
Main Author: Syaqrah Karara Azzen
Format: Article
Language:English
Published: Universitas Bhayangkara Surabaya 2025-05-01
Series:Communicator Sphere
Subjects:
public relations
tiktok
marketing communication strategy;
social media content
Online Access:https://communicatorsphere.org/index.php/communicatorsphere/article/view/118
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https://communicatorsphere.org/index.php/communicatorsphere/article/view/118

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