Uma abordagem de geomarketing do esporte

This article presents, from a conceptual and functional point of view, the contribution of a geomarketing for the analysis of the sport. Beyond of collusion between geography and marketing, it firstly implies an operational decisional phase for the progression of the sports activity. If its methods...

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Bibliographic Details
Main Author: Loïc Ravenel
Format: Article
Language:English
Published: Confins 2011-07-01
Series:Confins
Subjects:
Online Access:https://journals.openedition.org/confins/7099
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