The Game of Innovation. Is Gamification a New Trendsetter?

With the evolution of information technology and that of the Internet, society has changed and so did the needs of Generation Y that aims to be more involved in decision making processes and have an overall open and positive approach to innovation. This article aims to analyse the contribution of ad...

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Bibliographic Details
Main Authors: Roxana Procopie, Robert Bumbac, Smaranda Giușcă, Andra Vasilcovschi
Format: Article
Language:English
Published: Editura ASE 2015-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=2464
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