Free Sampling, Bundling, and Digital Formatting: Exploring Strategy Effects of Digital Goods Retailers
Retailers of digital goods such as e-books, online newspapers, and mobile applications often use strategies in multiple aspects. Meanwhile, they need to consider the interrelation between their strategies. Nevertheless, little rigorous research has been conducted on the strategy effects of retailers...
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| Format: | Article |
| Language: | English |
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MDPI AG
2025-01-01
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| Series: | Journal of Theoretical and Applied Electronic Commerce Research |
| Subjects: | |
| Online Access: | https://www.mdpi.com/0718-1876/20/1/11 |
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