Investigating Factors Affecting the Adoption of Virtual Fitting Room in Iranian Sportswear Stores: Application of CAT Theory
Purpose: Trying on clothes in sportswear stores is a very time-consuming and tiring task. Virtual fitting rooms provides conditions where online consumers can try on the clothes they want before shopping. This technology has recently received much attention due to its commercial potential. However,...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Mohaghegh Ardabili
2023-12-01
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| Series: | Research in Sport Management and Marketing |
| Subjects: | |
| Online Access: | https://rsmm.uma.ac.ir/article_2456_160f21c856bab42127f0d102041177a6.pdf |
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