The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image
Purpose – Improving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determine the dimensions of higher education service quality with a specific focus on...
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| Main Authors: | Hoang Viet Nguyen, Tuan Duong Vu, Muhammad Saleem, Asif Yaseen |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2024-03-01
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| Series: | Journal of Trade Science |
| Subjects: | |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/JTS-12-2023-0032/full/pdf |
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