The influence of service quality on student satisfaction and student loyalty in Vietnam: the moderating role of the university image

Purpose – Improving service quality, student satisfaction and student loyalty is important to higher education institutions’ sustainable growth. The objectives of this study are a twofold: first, the study seeks to determine the dimensions of higher education service quality with a specific focus on...

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Bibliographic Details
Main Authors: Hoang Viet Nguyen, Tuan Duong Vu, Muhammad Saleem, Asif Yaseen
Format: Article
Language:English
Published: Emerald Publishing 2024-03-01
Series:Journal of Trade Science
Subjects:
Online Access:https://www.emerald.com/insight/content/doi/10.1108/JTS-12-2023-0032/full/pdf
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