Coordination of a Decentralized System with a Mobile Platform and an App by a Bilateral Advertising Contract
A previous study investigates the advertising strategies of the platform and App by assuming that the platform’s advertisement will increase the number of the App’s users, but the App’s advertisement will not increase the number of the platform’s users; and the platform overcharges the App and takes...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Wiley
2022-01-01
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| Series: | Discrete Dynamics in Nature and Society |
| Online Access: | http://dx.doi.org/10.1155/2022/6468725 |
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