Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital literacy
Type of the article: Research Article AbstractThis study aims to explore the impact of social media engagement on brand image and brand love among senior tourists in Jiangsu Province, China. Additionally, the study investigates the mediating role of emotional attachment and the moderating role of d...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2025-07-01
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| Series: | Innovative Marketing |
| Subjects: | |
| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22589/IM_2025_03_Hasan.pdf |
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