EXAMINING THE PURCHASING BEHAVIOUR OF SPECIFIC MEDICAL SERVICES WITHIN A PRIVATE PHYSIOTHERAPY CLINIC
The modern man is increasingly concerned about his health, allocating time and money for this purpose. An important aspect for a potential client-patient is the choice of a medical center that meets their needs, which in a marketing approach represents the identification of a medical services offer...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2024-05-01
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| Series: | Management & Marketing |
| Subjects: | |
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