MARKETING – A WAY TO INCREASE THE VALUE OF THE PERFORMING ARTS
Several studies have focused on the marketing mix of goods, but it shouldn’t be neglected that services, through its characteristics, cause major problems for marketers, when adopting appropriate marketing strategies. This problem is prevalent in the field of cultural services, where marketers face...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Universitaria Press Craiova
2015-06-01
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| Series: | Management & Marketing |
| Subjects: | |
| Online Access: | http://www.mnmk.ro/documents/2015_X1/11-1-1-15.pdf |
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