Effect of employer branding on employee performance: Mediating and moderating effects of brand perception and employer image
Employer branding is a multidimensional notion and is important because of the diversity in industries in general and the IT industry in particular. Employer branding embodies an industry's standing as a brand of employer and its capacity to retain the best talent. A strong employer brand is a...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-01-01
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| Series: | Social Sciences and Humanities Open |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590291125002888 |
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