The guidelines for content creators creating a competitive advantage over online media industry
This study aimed to develop strategic guidelines for content creators to achieve a competitive advantage in the online media industry by constructing a structural equation model (SEM). A mixed-methods approach was used, combining qualitative interviews with nine industry experts, a focus group...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Growing Science
2025-01-01
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| Series: | Decision Science Letters |
| Online Access: | https://www.growingscience.com/dsl/Vol14/dsl_2025_380.pdf |
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