From Clicks to Trips: Examining Online Destination Brand Experience in Ecotourism Decision Making

From Clicks to Trips: Examining Online Destination Brand Experience in Ecotourism Decision Making

Destination Management Organizations (DMO) increasingly harness social media to foster favorable online destination brand experiences (ODBEs) during travelers’ pre-trip planning. However, empirical knowledge about such experiences in ecotourism contexts remains limited. This study addresses the gap...

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Bibliographic Details
Main Authors: Adina-Nicoleta Candrea, Ioana-Simona Ivasciuc, Ana Ispas, Cristinel-Petrişor Constantin, Florin Nechita
Format: Article
Language:English
Published: MDPI AG 2025-06-01
Series:Administrative Sciences
Subjects:
social media
destination management organizations
online destination brand experience
scale
pre-travel phase
Online Access:https://www.mdpi.com/2076-3387/15/6/228
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