Insights into the Development of the Market of Mobile Marketing Services in Romania

The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study: the...

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Bibliographic Details
Main Authors: Carmen Balan, Mirela-Patricia Zegreanu
Format: Article
Language:English
Published: Editura ASE 2012-11-01
Series:Amfiteatru Economic
Subjects:
Online Access:http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1165
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