MARKETING STRATEGIES AND TACTICS OF ADVERTISING PROJECTS FOR TOURISM COMPANIES

The subject / topic. The relevance of the article is that today tourism is a massive social and economic phenomenon of global scale, as is known, any vacation begins with advertising. Therefore, for the progressive development of tourism companies need to develop an eff ective strategy and tactics o...

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Bibliographic Details
Main Author: O. M. Tolmachev
Format: Article
Language:Russian
Published: Nauka 2017-01-01
Series:Модернизация, инновация, развитие
Subjects:
Online Access:https://www.mir-nayka.com/jour/article/view/699
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