The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya

The Influence of Brand Trust and Brand Commitment on Brand Loyalty Eiger in Surabaya

This research aims to determine the influence of brand trust and brand commitment on the brand loyalty of Eiger in Surabaya City. The research method used is quantitative. The population in this study are people who live in the city of Surabaya, the exact number of which is not known. The sample ta...

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Bibliographic Details
Main Authors: Satria Ardhana, Rizky Dermawan
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Brand Trust, Brand Commitment, Brand Loyalty
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/5449
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