Empowering lead users: Kenya's three-part formula for fintech innovation success
Lead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in in...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University in Belgrade
2025-05-01
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| Series: | Serbian Journal of Management |
| Subjects: | |
| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547 |
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