Empowering lead users: Kenya's three-part formula for fintech innovation success

Lead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in in...

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Bibliographic Details
Main Authors: Geoffrey Otieno, Ruth Kiraka
Format: Article
Language:English
Published: University in Belgrade 2025-05-01
Series:Serbian Journal of Management
Subjects:
Online Access:https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547
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