Empowering lead users: Kenya's three-part formula for fintech innovation success
Lead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in in...
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| Format: | Article |
| Language: | English |
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University in Belgrade
2025-05-01
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| Series: | Serbian Journal of Management |
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| Online Access: | https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547 |
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| author | Geoffrey Otieno Ruth Kiraka |
| author_facet | Geoffrey Otieno Ruth Kiraka |
| author_sort | Geoffrey Otieno |
| collection | DOAJ |
| description | Lead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in innovation on success of lead user innovation in Kenya’s Fintech industry. The quantitative data was collected through a survey of 321 lead user innovators while qualitative data was collected through 36 in-depth interviews. This analysis demonstrates that work experience has an influence on success through innovation partners and indirectly through the work experience, which has an influence on success directly through autonomy but has no indirect impact on success through partners. Thus, the study adds to the body of literature on user innovation by identifying factors that are essential for success in an emerging market and by providing recommendations for organizations that encourage user-driven innovation. The emphasis on the Kenyan fintech segment and the consideration of the mediating roles of innovation partners contribute to the novelty of innovation research. The results also highlighted the fact that the key factors influencing lead user innovation success are work experience, autonomy, and collaboration. |
| format | Article |
| id | doaj-art-d27304615bf94a39b64bb050a8d0d8af |
| institution | OA Journals |
| issn | 1452-4864 2217-7159 |
| language | English |
| publishDate | 2025-05-01 |
| publisher | University in Belgrade |
| record_format | Article |
| series | Serbian Journal of Management |
| spelling | doaj-art-d27304615bf94a39b64bb050a8d0d8af2025-08-20T02:35:08ZengUniversity in BelgradeSerbian Journal of Management1452-48642217-71592025-05-0120124726510.5937/sjm20-51183Empowering lead users: Kenya's three-part formula for fintech innovation success Geoffrey Otieno0Ruth Kiraka1Strathmore Business School, Strathmore University, Ole Sangale Rd, PO Box 59857, 00200 City Square, Nairobi, KenyaStrathmore Business School, Strathmore University, Ole Sangale Rd, PO Box 59857, 00200 City Square, Nairobi, KenyaLead user innovation is one of the key factors which define new product development and market success, but the characteristics of user innovators in emerging markets are still not explored enough. This research aims at finding out the effect of work experience, autonomy and number of partners in innovation on success of lead user innovation in Kenya’s Fintech industry. The quantitative data was collected through a survey of 321 lead user innovators while qualitative data was collected through 36 in-depth interviews. This analysis demonstrates that work experience has an influence on success through innovation partners and indirectly through the work experience, which has an influence on success directly through autonomy but has no indirect impact on success through partners. Thus, the study adds to the body of literature on user innovation by identifying factors that are essential for success in an emerging market and by providing recommendations for organizations that encourage user-driven innovation. The emphasis on the Kenyan fintech segment and the consideration of the mediating roles of innovation partners contribute to the novelty of innovation research. The results also highlighted the fact that the key factors influencing lead user innovation success are work experience, autonomy, and collaboration.https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547lead user innovationwork experienceautonomyinnovation partnersfintech |
| spellingShingle | Geoffrey Otieno Ruth Kiraka Empowering lead users: Kenya's three-part formula for fintech innovation success Serbian Journal of Management lead user innovation work experience autonomy innovation partners fintech |
| title | Empowering lead users: Kenya's three-part formula for fintech innovation success |
| title_full | Empowering lead users: Kenya's three-part formula for fintech innovation success |
| title_fullStr | Empowering lead users: Kenya's three-part formula for fintech innovation success |
| title_full_unstemmed | Empowering lead users: Kenya's three-part formula for fintech innovation success |
| title_short | Empowering lead users: Kenya's three-part formula for fintech innovation success |
| title_sort | empowering lead users kenya s three part formula for fintech innovation success |
| topic | lead user innovation work experience autonomy innovation partners fintech |
| url | https://aseestant.ceon.rs/index.php/sjm/article/view/51183/27547 |
| work_keys_str_mv | AT geoffreyotieno empoweringleaduserskenyasthreepartformulaforfintechinnovationsuccess AT ruthkiraka empoweringleaduserskenyasthreepartformulaforfintechinnovationsuccess |