El modelo de negocio de Airbnb: Un enfoque innovador en la industria hotelera
This research analyzes the impact of Airbnb on the hotel industry and how it has changed hotel companies ' approach to customers. Three main aspects are explored: Airbnb's impact on the industry, hotel companies' adaptation to disruptive innovation, and the factors that influence suc...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Fundación de Estudios Superiores Comfanorte
2024-01-01
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| Series: | Mundo Fesc |
| Subjects: | |
| Online Access: | https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1597 |
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