El modelo de negocio de Airbnb: Un enfoque innovador en la industria hotelera

This research analyzes the impact of Airbnb on the hotel industry and how it has changed hotel companies ' approach to customers. Three main aspects are explored: Airbnb's impact on the industry, hotel companies' adaptation to disruptive innovation, and the factors that influence suc...

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Bibliographic Details
Main Authors: José Morelos Gómez, Edith Romero Martínez
Format: Article
Language:English
Published: Fundación de Estudios Superiores Comfanorte 2024-01-01
Series:Mundo Fesc
Subjects:
Online Access:https://www.fesc.edu.co/Revistas/OJS/index.php/mundofesc/article/view/1597
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