HIERARCHICAL REPRESENTATION STUDY ON PERSONAL MOTIVES OF SUMMER HOLIDAY SEEKERS: THE CASE OF ITALY DURING THE COVID-19 PANDEMIC
Using a method that examines goal setting, this study investigates the reasons people take a holiday during the ‘COVID summer’. Participants were 141 Italians that completed a questionnaire during summer 2020. The results revealed 13 reasons for taking a holiday: ‘Family/Friends’, ‘Attachment’, ‘Re...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Huelva
2022-09-01
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| Series: | Enlightening Tourism: A Pathmaking Journal |
| Subjects: | |
| Online Access: | https://www.uhu.es/publicaciones/ojs/index.php/et/article/view/7122 |
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