Scrolling, sharing, shaping: cognitive and behavioral effects of SNS communication on Japan’s national image in China
Abstract National images today are shaped not only by state-led narratives but also through daily interactions on social networking sites, where passive consumption and active expression converge to influence public perceptions. This study investigates how message reception and expression affect Chi...
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| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-01-01
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| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-04377-y |
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