Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology
Drawing upon the TikTok platform, this study analyzes the media consumption of content dedicated to “Pandoro,” a typical sweet from Verona, Italy, identifying the most successful categories through a visual sociology approach. It then sets out to obtain a deeper understanding of the conceptualizatio...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
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| Series: | Gastronomy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2813-513X/3/2/8 |
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