Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology

Drawing upon the TikTok platform, this study analyzes the media consumption of content dedicated to “Pandoro,” a typical sweet from Verona, Italy, identifying the most successful categories through a visual sociology approach. It then sets out to obtain a deeper understanding of the conceptualizatio...

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Bibliographic Details
Main Author: Massimiliano Moschin
Format: Article
Language:English
Published: MDPI AG 2025-05-01
Series:Gastronomy
Subjects:
Online Access:https://www.mdpi.com/2813-513X/3/2/8
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