Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology
Drawing upon the TikTok platform, this study analyzes the media consumption of content dedicated to “Pandoro,” a typical sweet from Verona, Italy, identifying the most successful categories through a visual sociology approach. It then sets out to obtain a deeper understanding of the conceptualizatio...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2025-05-01
|
| Series: | Gastronomy |
| Subjects: | |
| Online Access: | https://www.mdpi.com/2813-513X/3/2/8 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849472356428283904 |
|---|---|
| author | Massimiliano Moschin |
| author_facet | Massimiliano Moschin |
| author_sort | Massimiliano Moschin |
| collection | DOAJ |
| description | Drawing upon the TikTok platform, this study analyzes the media consumption of content dedicated to “Pandoro,” a typical sweet from Verona, Italy, identifying the most successful categories through a visual sociology approach. It then sets out to obtain a deeper understanding of the conceptualization of the sweet and the narration of Pandoro consumption among Gen Z, focusing on a small group of students in the city of Verona itself and verifying how elements of conservatism, traditionalism, and passivity emerge in the realization of content. What also appears interesting is the confirmation, which emerged from TikTok, that Pandoro is seen as an Italian symbol rather than a typical food associated with the city of Verona. |
| format | Article |
| id | doaj-art-d21d13bea49842e1b843a9e95b7be402 |
| institution | Kabale University |
| issn | 2813-513X |
| language | English |
| publishDate | 2025-05-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Gastronomy |
| spelling | doaj-art-d21d13bea49842e1b843a9e95b7be4022025-08-20T03:24:33ZengMDPI AGGastronomy2813-513X2025-05-0132810.3390/gastronomy3020008Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual SociologyMassimiliano Moschin0Department of Communication and Education, Campus of Mestre and Verona, IUSVE—Salesian University of Venice, 30174 Venice, ItalyDrawing upon the TikTok platform, this study analyzes the media consumption of content dedicated to “Pandoro,” a typical sweet from Verona, Italy, identifying the most successful categories through a visual sociology approach. It then sets out to obtain a deeper understanding of the conceptualization of the sweet and the narration of Pandoro consumption among Gen Z, focusing on a small group of students in the city of Verona itself and verifying how elements of conservatism, traditionalism, and passivity emerge in the realization of content. What also appears interesting is the confirmation, which emerged from TikTok, that Pandoro is seen as an Italian symbol rather than a typical food associated with the city of Verona.https://www.mdpi.com/2813-513X/3/2/8PandoroGen ZChristmasconsumptionperceptionnarrative |
| spellingShingle | Massimiliano Moschin Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology Gastronomy Pandoro Gen Z Christmas consumption perception narrative |
| title | Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology |
| title_full | Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology |
| title_fullStr | Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology |
| title_full_unstemmed | Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology |
| title_short | Pandoro and Gen Z: Narration and Perception of Christmas Consumption on TikTok Platform by Visual Sociology |
| title_sort | pandoro and gen z narration and perception of christmas consumption on tiktok platform by visual sociology |
| topic | Pandoro Gen Z Christmas consumption perception narrative |
| url | https://www.mdpi.com/2813-513X/3/2/8 |
| work_keys_str_mv | AT massimilianomoschin pandoroandgenznarrationandperceptionofchristmasconsumptionontiktokplatformbyvisualsociology |