Branding process of cultural heritage in the context of rural revitalization in China: a case study of Qingtian County
Abstract Constructing geographical brands is an effective way to realize the creative transformation of cultural resources and promote the empowerment of rural revitalization via cultural industries. The process and mechanism by which cultural resources empower geographical brands have not yet been...
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| Format: | Article |
| Language: | English |
| Published: |
SpringerOpen
2025-03-01
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| Series: | International Journal of Anthropology and Ethnology |
| Subjects: | |
| Online Access: | https://doi.org/10.1186/s41257-025-00127-9 |
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