The Role of Digital ESG Practices in Shaping Brand Perception and Consumer Engagement in the Beauty Industry
The purpose of this study is to examine digital environmental, social, and governance (Digital ESG) practices in fundamentally changing brand perception elements, including brand image (BI), brand trust (BT), brand love (BL), brand attitude (BA), and their influence on social media engagement intent...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-08-01
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| Series: | SAGE Open |
| Online Access: | https://doi.org/10.1177/21582440251365029 |
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