Influencers going green: How exhibited climate activism and message-sidedness affect the impact of greenfluencer posts
With the intensifying discourse on climate change and the unfolding climate crisis, more and more social media influencers are addressing sustainability. These “greenfluencers” combine entertainment and lifestyle content with environmental issues, exhibiting their climate activism on Instagram and o...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | deu |
| Published: |
Nomos Verlagsgesellschaft mbH & Co. KG
2025-06-01
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| Series: | Studies in Communication, Media |
| Online Access: | https://www.nomos-elibrary.de/10.5771/2192-4007-2025-2-268 |
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