A dive into the marketing trends of 2024: insights to unlocking potential
Marketing is witnessing unparalleled growth of solutions and innovations that can supercharge those market players ready to embrace the capabilities of GenAI, ML, LLMs, AR/VR, among others. Moreover, displaying brand engagement and sustainability sets new standards in marketing tactics. Various lea...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
University of Economics – Varna
2024-03-01
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| Series: | Business & Management Compass |
| Subjects: | |
| Online Access: | https://bi.ue-varna.bg/ojs/index.php/bmc/article/view/24 |
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