Customer engagement in Acehnese traditional restaurants: Mediating effects on revisit intention and e-WOM

Customer engagement in Acehnese traditional restaurants: Mediating effects on revisit intention and e-WOM

This study examines the influence of restaurant attributes on customer engagement with traditional food products (TFP), and how this engagement affects revisit intention and electronic word-of-mouth (e-WOM). Conducted from January to September 2024 in Banda Aceh and Aceh Besar, Indonesia, the study...

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Bibliographic Details
Main Authors: Mahdani Ibrahim, Halimatussakdiah Halimatussakdiah, M. Ridha Siregar, Ghrina Zikran, Rido Amalia, Dicky Pratama Putra
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-06-01
Series:Innovative Marketing
Subjects:
e-WOM
engagement
health
intention
PLS
quality
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22303/IM_2025_02_Ibrahim.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/22303/IM_2025_02_Ibrahim.pdf

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