Bibliographic Cluster Analysis and Qualitative Research of Male Consumer Trend Groups in Hungary
This study investigates the evolving perceptions of masculinity and the resulting male consumer trend groups in Eastern Hungary. It explores the changing roles of men, who increasingly embrace non-traditional attributes and redefine masculinity in response to social and economic shifts. The original...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Romanian Foundation for Business Intelligence
2025-07-01
|
| Series: | Cross-Cultural Management Journal |
| Subjects: | |
| Online Access: | https://seaopenresearch.eu/Journals/articles/CMJ2025_I1_5.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|