User groups: a simple way to increase customer retention

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Bibliographic Details
Main Authors: Klaus Rosenthal, Jessica Hünnies-Stemann, Nadine Knefelkamp
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2010-12-01
Series:Innovative Marketing
Online Access:https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3648/im_en_2010_4_Rosenthal.pdf
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author Klaus Rosenthal
Jessica Hünnies-Stemann
Nadine Knefelkamp
author_facet Klaus Rosenthal
Jessica Hünnies-Stemann
Nadine Knefelkamp
author_sort Klaus Rosenthal
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institution DOAJ
issn 1814-2427
1816-6326
language English
publishDate 2010-12-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Innovative Marketing
spelling doaj-art-d0bbb3df3c6247779086a1ee12c7acc02025-08-20T02:54:36ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262010-12-01643648User groups: a simple way to increase customer retentionKlaus RosenthalJessica Hünnies-StemannNadine Knefelkamphttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3648/im_en_2010_4_Rosenthal.pdf
spellingShingle Klaus Rosenthal
Jessica Hünnies-Stemann
Nadine Knefelkamp
User groups: a simple way to increase customer retention
Innovative Marketing
title User groups: a simple way to increase customer retention
title_full User groups: a simple way to increase customer retention
title_fullStr User groups: a simple way to increase customer retention
title_full_unstemmed User groups: a simple way to increase customer retention
title_short User groups: a simple way to increase customer retention
title_sort user groups a simple way to increase customer retention
url https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/3648/im_en_2010_4_Rosenthal.pdf
work_keys_str_mv AT klausrosenthal usergroupsasimplewaytoincreasecustomerretention
AT jessicahunniesstemann usergroupsasimplewaytoincreasecustomerretention
AT nadineknefelkamp usergroupsasimplewaytoincreasecustomerretention