Creativity and disinformation in artificial intelligence-driven fashion communication

Fashion is an industry of constant changes and reflects societal alterations; therefore, fashion brands must always seek creative and innovative communication strategies for a positive brand reputation and be at the forefront of technology. Fashion communication shapes society’s needs and perceptio...

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Bibliographic Details
Main Authors: Sigita Kamašauskė, Živilė Sederevičiūtė-Pačiauskienė
Format: Article
Language:English
Published: Vilnius Gediminas Technical University 2025-02-01
Series:Creativity Studies
Subjects:
Online Access:https://journals.vilniustech.lt/index.php/CS/article/view/20891
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