Digital Strategies for Sustainable Fashion: Insights from Emerging Ghanaian Fashion Designers
Purpose: This study explores the use of social media marketing by emerging fashion designers in Ghana, with a focus on how they leverage these platforms to promote sustainability in their designs. The research aims to understand the effectiveness of social media tools in building brand identity, fo...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
The Institute of Textiles and Fashion Professionals – Ghana
2024-12-01
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| Series: | Fashion and Textiles Review |
| Subjects: | |
| Online Access: | https://journal.itfpgh.com/ftr/article/view/55 |
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