L’image d’une destination à travers un événement culturel. Le cas des Festival Mawazine de Rabat, Festival Musiques sacrées de Fès et Festival Gnaoua et Musiques du Monde d’Essaouira
The image of a destination is becoming more and more an inevitable strategy of each city due to the importance of its position on the tourist attraction’s map. How and by what means building a favorable image or changing a negative one is a relevant question to each destination. In this trend, the c...
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Format: | Article |
Language: | English |
Published: |
Université des Antilles
2018-11-01
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Series: | Études Caribéennes |
Subjects: | |
Online Access: | https://journals.openedition.org/etudescaribeennes/14138 |
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