BEHAVIORAL SEGMENTATION OF CUSTOMERS: RFM MODEL AND K-MEANS APPLICATION
The demand for building sustainable customer-company relationships within the context of fierce competition is increasing, in which lingerie is no exception. Segmentation is one of the methods to help businesses build long-term relationships with customers. The main goal of this study is to propose...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
iVolga Press
2025-03-01
|
| Series: | Eurasia: Economics & Business |
| Subjects: | |
| Online Access: | http://econeurasia.com/issue-2025-03/article_02.pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|