Case Analysis of Jellycat’s Marketing Strategies Based on the 4p Theory
As of July 2024, there have been more than 610,000 notes on Jellycat-related topics on XiaoHongShu and the number of views on related topics on TikTok is as high as 800 million. Jellycat gained a very high brand awareness in the Chinese market. Jellycat’s emotional promotion and its marketing method...
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| Format: | Article |
| Language: | English |
| Published: |
EDP Sciences
2024-01-01
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| Series: | SHS Web of Conferences |
| Online Access: | https://www.shs-conferences.org/articles/shsconf/pdf/2024/27/shsconf_icdeba2024_01013.pdf |
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