Attitudes Towards Free-to-Air TV Advertising in East Coast of Peninsular Malaysia
Background: Advertising boosts the broadcasting industry’s earnings, making a sustainable broadcast and media ecology possible. However, broadcasters are finding it challenging to thrive since advanced digital platforms have driven away their revenue. Objective: This paper investigated the potent...
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| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Department of Mass Communication, University of Nigeria
2024-12-01
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| Series: | Ianna Journal of Interdisciplinary Studies |
| Subjects: | |
| Online Access: | https://iannajournalofinterdisciplinarystudies.com/index.php/1/article/view/438 |
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