IMPROVING THE WORD-OF-MOUTH EFFECT ON SOCIAL MEDIA SITES AND WHAT MOTIVATES USERS TO SHARE CONTENT ON SOCIAL MEDIA PLATFORMS

IMPROVING THE WORD-OF-MOUTH EFFECT ON SOCIAL MEDIA SITES AND WHAT MOTIVATES USERS TO SHARE CONTENT ON SOCIAL MEDIA PLATFORMS

This study aims to determine and understand the motivators for sharing on social media. This is why the following research questions delve into these crucial topic areas for content creators and marketers. Why do users share content on social media platforms? If anything, does the nature of content...

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Bibliographic Details
Main Authors: FATHIANPOUR Tina, SEN Cem, MERT Ibrahim Sani
Format: Article
Language:English
Published: Lucian Blaga University of Sibiu 2024-12-01
Series:Management of Sustainable Development
Subjects:
digital marketing, word-of-mouth, share content, and social media
Online Access:https://msdjournal.org/wp-content/uploads/vol16issue2-11.pdf
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https://msdjournal.org/wp-content/uploads/vol16issue2-11.pdf

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