De l’événement sportif au sport busines : le Tour de France
As a “monument” of the international bicycling races calendar and a showcase of French heritage at the same time, the Tour de France is today the foremost annual sporting event. It has become a true brand, consolidating within geographic thought the relations between brands and territory. The event...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Association AGF
2018-06-01
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| Series: | Bulletin de l’Association de Géographes Français |
| Subjects: | |
| Online Access: | https://journals.openedition.org/bagf/2855 |
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